Who You Know Matters

Who you know, the connections you have and the relationships you have built are part of the collaboration and sponsorship model. In fact, the first 40 sponsors and partners I secured for my book launch and speaking tours were all people and businesses that I was already in a relationship with, such as:
My hairstylist
The Clothing store I loved to shop at
The graphic designer I’d been hiring for years
A friend who owns a safety company (who happens to have a fabulous colour printer)
My optometrist
The local grocery store I shop at
Hotel chains I frequently book for travel
And the list goes on

The relationship was really the reason these businesses chose to say YES and collaborate with me on a variety of different projects I did over the years. Their in-kind sponsorship and support saved me thousands of dollars personally and professionally. They were essentially providing me the products and services that I always use (and love) without me having to pay for this.
I know. You are probably wondering “why did they do this” or “what was in it for them?” I have asked them this question. The answers were incredible:
I have received so many new clients because of your referrals and the way you promote me.
I have reached audiences I would never reached, because you have direct access to them.
You have connected me to so many influencers and people that I have now built important businesses relationships with and who I have created other collaborations.
Our social media following and engagement has increased because of how you share me and my products with your audiences.
The best people to approach is first, the people you know. And, remember that they are all connected to many other people and may be able to connect you to other businesses with whom you can collaborate.
Check out more at our new website.   www.FindAndLandASponsor.com