How To Fund Your Dream Project With Corporate Sponsorship
Seasoned Speakers, Authors and businesses listen up…this is for you!
Launching books and products, and planning speaking tours should advance your business and sales…. not waste time, money and energy with little results! Speaking tours take a long time to plan and are expensive. What if you could have your next launch, tour or dream project funded with other people’s money?
If you are an author or speaker looking to get Much Better Results on your launches, tours and events, then you are in the RIGHT place!
Your Solution is here: Fund your next book launch, speaking tour or dream project with other people’s money.
The Sponsorship Academy is a 12 Module (plus bonus Module) system that will teach you how to:
- Get everything paid for (just like Oprah)
- Find corporations to buy your books in bulk or pay for multiple speaking appearances.
- Acquire multi-year sponsorships.
- Grow your book sales by having companies buy your books by the hundreds.
- Get your hotel rooms and travel comped
- Develop your skills to get lots of media coverage for your tour & events.
- Use social media & Linked-In to find the right connections and build relationships quickly.
- Build your confidence and skill to call and meet with sponsors.
When YOU enroll into the Sponsorship Academy,
You Will:
- Receive 13 comprehensive step-by-step modules… so you don’t have to figure out the sponsorship process on your own.
- Learn the sponsorship fundamentals and best practices so
you can develop your sponsorship at an accelerated rate - Get checklists, scripts and templates to find the best sponsor matches so you save time and don’t chase the wrong prospects.
- Create an easy, consistent and scalable system that you can follow and implement on an ongoing basis for all your projects so it is not overwhelming.
- Discover easy ways to find the decision makers … so you quickly get past the gate keepers.
- Find out what a discovery call is … and the most important outcome you must achieve so you get to a YES.
- Uncover what 90% of speakers/authors/entrepreneurs do wrong … you DO NOT want to make this rookie mistake.
Furthermore, you will develop your own Sponsorship System to stay on
track and use over and over again.
Want to learn the exact system that I used to get a 32 foot RV sponsored for a 10,000 mile speaking and book tour? Would you like to have your clothing, travel, printing, business supplies, event venues, swag and media sponsored by corporations?
As a professional speaker and author who has secured more than 40 corporate sponsors, I will help you master and learn how to:
- Identify where sponsors could support your dream projects and where to find them
- Determine the best ways to build a relationship with sponsors
- Get corporate sponsorship to cover all kinds of your book and speaking tours, as well as your dream projects
- Use Linked-In in a way you never have before
- Build your social media platforms so that sponsors want to work with you
- Grow a community that supports your dream projects
- Leverage current relationships to become a sponsor
- Successfully pick up the phone and call prospects with ease, confidence and success
Sponsorship is all about relationships!
It is a marketing relationship which means that sponsors expect
something (ROI – Return on Investment) for their sponsorship
contributions. To effectively secure sponsors,
and the right sponsors, you must:
1. Know the steps and how sponsorship works.
2. Get past the gatekeepers (which is sometimes the most
challenging task) - to the decision makers.
3. Build the relationship (and trust) over time. This MUST
happen before sending off random proposals, pitch
letters and Asks for help.
Think about the letters (and phone calls) that you receive asking you for money, sponsorship and a donation. How many do you say YES to? If you are like most people the answer is “not very many” and one reason is because you don’t have a relationship with the person who wrote the letter.
Just to help make sure that you put this program into action immediately, you will:
- Receive unlimited email contact with our team for 6 months … so you don’t have search for answers yourself.
- Get 3 hours of private mentoring over the phone from our team so you will step into action immediately and start to see results.
- Learn tips and strategies from our sponsors to take the guesswork of out what sponsors want.
- Receive all the checklists, spread sheets and systems that we use in our own sponsorship programs so you don't have to create them yourself.
If you don't know what you don't know, you can miss out on many speaking opportunities, selling large quantities of books and getting your business expenses funded by big brands and corporations.
In planning the launch of her new children’s book, author Miriam wanted to get her book into schools around the globe, and get a Guinness Book of World Records status for her book (without incurring the $10,000+ expense).
I reviewed her strategy and identified how to include sponsorship and a global marketing implementation strategy. I taught Miriam how and where to find sponsors, and the steps to create a global marketing strategy.
Miriam successfully secured sponsors, sold and gifted a lot of books, won an award (with cash prize), and, achieved her dream goal.
Miriam was awarded a Guinness World Record™ in 2014 for “The Largest Online Book Discussion in a 24 Hour period” by networking with hundreds of schools across 19 different countries to read her first book, I CAN Believe in Myself.
With that record she achieved her goal to empower 100,000 children to believe in themselves.
Emma, a 30 year old Funding & Development Coordinator for a small 8 staff mental health organization in northern Canada, needed
sponsors for their upcoming annual fundraiser. Emma had successfully planned many events and had success at securing media,
volunteers and other types of support.
Emma knew that having sponsors would help offset both the cost and risk for the
event, and help make this event so much more meaningful for the community and the organization’s clients. This event is
their biggest fundraiser which covers costs for many of the core programs they offer to clients, so the less money spent on
the event meant more financial resources for the clients and services.
Several months away from the event, Emma participated in a 3 hour workshop I taught about sponsorship. In this workshop I
taught Emma and the others how to build relationships with sponsors, how to prepare for discovery calls and meetings with
prospective sponsors, and how to navigate through the conversation and negotiation process.
Using the exact strategies, steps and script I teach in my program, Emma made one phone call to a Teachers’ Association.
Emma reported back that upon closing the phone call she had successfully gained a new title sponsor for the event, securing a
$4,000 cash sponsorship plus additional in kind sponsorship and support for marketing, printing, and social media support.
"I used Charmaine's strategies on building partnerships and raising funds for my Guinness World Records™ campaign and they worked beautifully. I was not only able to fund the campaign, set a world record, but also empower many children to think positively in the process. I am so thankful for her knowledge and insight."
-Miriam Laundry, Award Winning Author of "I CAN Believe in Myself" and Guinness World Record™ Holder
Bestselling children’s author Miriam Laundry sets a first-time Guinness World Records title for the largest online book discussion in 24 hours. Miriam had an online book discussion involving 33,695 participants who left comments in 24 hours for the book I Can Believe in Myself, drawing contributors from 29 countries. The record attempt dovetailed with Miriam being granted the 2014 Winspiration Award.
"Charmaine taught me the art of asking. She reminded me that if I didn’t ask, the answer will always be no. For example my live book launch party in 2014 for the international best-selling anthology Inch by Inch Growing in Life, I had my make-up, hair, clothes, and the photographer all done for me by in-kind sponsorship. All from asking local business women in the city to donate their specialities. Charmaine’s teachings work! I recommend her highly!”
Aime Hutton ~ Empowerment Leader, International Best Selling Author, Speaker/Facilitator
"If you want to learn about corporate sponsorships Charmaine is the go-to expert. I had the joy of learning from Charmaine at the Global Influence Summit. Her presentation was packed with actionable information. She shared how corporate sponsorships can benefit our businesses, how to identify opportunities, how to approach contacts, and what corporations are looking for. She’s skilled presenter – the attendees were engaged, educated as well as entertained. Can’t wait for my next opportunity to hear Charmaine’s brilliance!"
Ellen Rogin, CPA, CFP® Wealth & Prosperity expert. NY Times bestselling author.Speaker.
"Charmaine is a one-of-a-kind. She's on top of her game and consistently forges ahead creating success in every arena she engages in. Charmaine is a diamond is a sea of common stones. She's the one you want to hire and I strongly recommend hiring her to benefit from her excellent abilities."
Debbi Dachinger, Radio Host, On Air Talent, Media Personality, Int'l Bestselling Author, Keynote, Consultant/Coach
" I had the privilege and pleasure of attending a sponsorship workshop that Charmaine hosted recently and it had a huge impact on me. The workshop was not only an informative and eye-opening experience, but Charmaine's delivery was inspiring and very passionate. She is always willing to engage and share her wealth of knowledge and experience. She is, in my opinion, an amazing mentor and leader. "
Narissa Singh, Coach, Consultant, & Trainer
SATISFACTION GUARANTEE
I am so sure that this program will equip you with the knowledge, systems and steps to understand sponsorship, discover appropriate sponsors, complete the necessary research, build the sponsor relationship and prepare for discovery calls and negotiations. We guarantee your satisfaction in this program and will have the skills and steps to be prepared and begin building relationships with sponsors. If you are not satisfied after completing the home study modules and all homework, participating in the calls with Charmaine she will work with you longer to ensure you are prepared and ready to begin contacting sponsors.
Bonuses
• Bonus 1: A private 30 minute consultation with our team (value $297)- a 30 minute telephone strategy consultation
with Charmaine and her team to map out your sponsorship strategy. The call is recorded and emailed to you.
• Bonus 2: Discovery call preparation checklist and sample questions (value $27) – a detailed checklist outlining all
the steps to prepare for discovery calls with sponsors, sample questions and scripts for the call, and a detailed follow up
action checklist.
• Bonus 3: Yearlong access to Your Book as a Business Monthly Group Mentoring Calls (value $597)- monthly group
mentoring calls (1 hour) with Charmaine and her expert guests in the book and speaking industry. Calls are recorded for you
and can be saved to your computer.
• Bonus 4: Build Your Circle of Corporate Champions, Sponsors and Funders e-book (value $37)- a guide outlining the steps
involved in sponsorship and some case examples from Charmaine.
• Bonus 5: A video step by step demonstration on how find sponsors websites and get the preparatory information you
need to bypass gatekeepers and be prepared for discovery calls, meetings, proposals and negotiation with sponsors (value
$597).
Charmaine Hammond is knowledgeable in many business areas. She has helped me to understand the possibilities of corporate sponsorship in a cycle of reciprocity. Following her advice I was immediately able to obtain sponsorship for an upcoming project. Great advice, great value.
Pat Duckworth, Award-winning Author, International Public Speaker and Therapist.
.
After a bonus consultation call with Charmaine, here’s what Pat had to say.
For less than the monthly cost of gas, or a nice dinner for two each month for only a few months, you can learn what you need to learn to DIY (Do It Yourself) Your Sponsorship.
Frequently Asked Questions
Will this program help me find sponsors?
Yes, the program will help you identify sponsors that may be a good fit, teach you how to build relationships with them and the process to engage them in conversation and negotiations. The program doesn’t guarantee that you will secure sponsorship deals … much of that depends on you (what your project is, how you treat sponsors, what you have to offer them, etc), BUT this program will teach you what you need to know, what you may need to do differently to be successful and what mistakes to absolutely avoid.
How much should I ask sponsors for?
Great question. The short answer is There is No Definitive Answer. This information will come from your sponsor, through your conversations, by knowing what you have to offer your sponsors and the value of these benefits you can offer. Often speakers and authors want to jump right to the ask, right to the dollar amount. This will hurt you EVERY time! It’s like dating… if you ask a sponsor for money too soon, without a relationship and trust, it is like asking them to marry you, on the first date
What should I put in the proposal?
Proposals are developed after you have researched a sponsor, met with them, understand their needs, have planned their involvement together. Every proposal will look different because it is customized to meet each sponsors specific needs. The program takes you through this.
My event is two months away, registrations are low. How do I get sponsors to pick up the cost?
Sponsors require time (to build a relationship with you and to go through the sponsorship process). They are not there to save the event. Make sure you plan enough time to engage sponsors. Asking at the last minute typically leads to a NO, and, can get in the way of relationship building. Sponsors will draw assumptions that you are a last minute person
Every day you wait to get started learning about sponsorship is another day further away from a YES, one day longer it will take to have other businesses say YES to fund your dream projects.
The Sponsorship Academy helps you:
- Understand the world of sponsorship
- Prepare for all the critical steps in the sponsorship process
- Step into action today with the tools and systems to help you get started
Remember, you will also receive 13 modules, with AMAZING bonuses and have ongoing unlimited email access to me and my team
- Receive 13 comprehensive step-by-step modules… so you don’t have to figure out the sponsorship process on your own.
- Learn the sponsorship fundamentals and best practices so you can develop your sponsorship at an accelerated rate.
- Get checklists, scripts and templates to find the best sponsor matches so you save time and don’t chase the wrong prospects.
- Discover easy ways to find the decision makers … so you quickly get past the gate keepers.
- Find out what a discovery call is … and the most important outcome you must achieve so you get to a YES.
- Uncover what 90% of speakers/authors/entrepreneurs do wrong … you DO NOT want to make this rookie mistake.
Furthermore, you will develop your own Sponsorship System to
stay on track and use over and over again!
I have a problem. I have lots of testimonials on my other products but this one is brand new so if you are willing to give us your honest feedback within 30 days after purchase, we will give you 50% off AND a 45 minute phone consultation with our team.
Click here to get sponsors
to fund your dream projects!
Don't miss out!
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